Hey, what’s up girly, I hope you having a great day so far. I’ve been working away in my new office today in the new digs, and I’m having so much fun, I really do feel the difference. Being able to have a dedicated workspace, which is a bit of a challenge for me is a location independent Nomad because I never know what to expect when we go to a new house sitting job or when we actually go to a new Airbnb when we travel internationally. So being able to work in a dedicated office space and have my stuff with me makes a massive difference because it motivates me. And I love surrounding myself with my tools with my crystals with my notebooks with my Sharman tools, and my office gear and my beautiful notebooks and pencils and stuff like that, because it keeps me motivated keeps me focused. And I actually go straight into work mode when I have a proper setup office desk. So in today’s live, I want to address the pain vs. Pleasure marketing that many women in business fear. I speak to a lot of women in business. And most of them tell me that they don’t like leading with pain when they write sales copy when they write their messaging, and when they’re putting together their marketing strategies. And I want If that’s you, I want to I want to help you understand the difference between the pain driven marketing and pleasure driven marketing. Now pain is something that activates when you lead with pain driven statements and call to action, you actually activate the reader to take action, it is basically a black and white invitation to take action now. Or to keep suffering from whatever pain that they’re suffering from or struggling with, which could be you know, a lack of clients lack of sales, pain, it could be something mental, you know, there’s so many, so many ways that we feel pain that we’re struggling in our day to day, lives and also in business. Where else if you lead with mainly pleasure related marketing then you’re motivating people its pleasure is more about motivation, it’s making people feel good, because you’re promising them an outcome, which is great. But it doesn’t create a sense of urgency. And that’s why when, when your market and you lead with with pleasure related copy and calls to action, you’re not seeing the same results that you would see when you lead with pain driven marketing. Now, studies have been done on that subject. It is said that out of every hundred people that read your offer 70 of them are motivated by pain. Okay, so 70 of them have deep seeded urgency to create change in their life. And the only way that you can actually get them to act now is by leading with the pain. If you’re addressing your problem, or whatever with pleasure related outcome, then only 30 in 100, people will actually pay attention, because only 30 in 100 are motivated by pleasure. Because we all want the pleasure and we don’t like to talk about pain, it’s easy to then go ooh it feels icky. It feels sleazy, I don’t really want to talk about the pain, like it’s hard enough for the person who struggles with the pain. But you need to understand the difference. And you need to understand that if you’re choosing to lead with the pleasure, then you might not convert as many people in your sales funnel. Now, this, of course, also depends on the type of client that you’re talking to that you’re targeting in your marketing. So it doesn’t always work for everybody the same. But over over the scope of most marketing campaigns, you’re better off leading with the pain and sprinkling the pain into your marketing because it creates that sense of urgency, it activates people to take action and make a decision there and then. So I hope this is helpful. If you want to know more about how you can basically change your business marketing and your strategies and get a better conversion rate. So more people actually buy your stuff. Reach out to me and we’ll have a chat about it. And we’ll see how I can help you achieve that with your business. I’ll talk to you tomorrow. Have a great day and thank you so much for watching.